Without Ads. Without Gimmicks. Just SEO Done Right.
I’m Hammad Abid — SEO expert, freelancer, and founder of Brand Me Up and Your Brand SEO.
I want to share a recent SEO case study that shows just how powerful technical and strategic SEO can be — especially for local businesses.
🦷 The Problem: Great Services, Poor Visibility
I worked with a dental clinic in Australia that was struggling online.
Here’s what I found:
- Poorly structured website
- No schema markup
- Duplicate pages indexed
- Zero blog visibility
- No E-E-A-T (Experience, Expertise, Authority, Trust)
Their website wasn’t just underperforming — it was invisible.
My Approach
I implemented a full-stack SEO strategy focused on:
Technical Cleanup
- Audited with SEMrush & ScreamingFrog
- Fixed structure, indexation issues, and duplicate pages
Content Optimization
- Optimized service pages and blog posts using SurferSEO + ChatGPT
- Improved topical relevance, internal links, and metadata
Schema Implementation
- Added LocalBusiness, Review, and FAQ markup
- Validated with the Google Rich Results tool
E-E-A-T Optimization
- Added author bios, team credentials, and trust signals
- Structured About & Blog pages to reflect credibility
The Results
- 520% increase in organic traffic
- 123% increase in calls and bookings
- Blogs ranking in the top 3 positions Featured snippets and map pack visibility
Search Console
SemRush
Google Analytics
All without running ads. Just strategic SEO.
🧰 Tools I Used:
- SEMrush – Technical + keyword insights
- ScreamingFrog – Site audit & structure analysis
- SurferSEO – Content scoring & NLP optimization
- ChatGPT – Content outlining & drafts
🎯 If You’re a Business Owner or Agency…
Here’s what you can learn from this:
- Fix your website structure before worrying about keywords
- Schema and E-E-A-T matter — even for local businesses
- Blog content works if it’s optimized with intent
- Local SEO isn’t just maps — it’s trust + technical + topical
I’ll be sharing more real-world SEO wins here regularly. If you’re a:
- Business owner looking to grow with SEO
- Agency owner looking to scale SEO for clients
- Freelancer looking to sharpen your SEO edge
Follow me for actionable SEO insights based on what works.
Ready to turn your website into a customer-generating machine?
Whether you’re a business owner looking to grow organically or an agency needing expert SEO support, let’s talk. I’ve helped brands scale traffic by over 500% — and I can help you too.
📅 Book a free discovery call now via:
🌐 bmu.agency — for brands & businesses
🌐 yourbrandseo.com — for agencies & SEO partners
Let’s map out the growth your brand deserves.
